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Privacy Policy & Security Guarantee

Trade Lines Shop Equipment Ltd is committed to ensuring that your privacy is protected. This privacy policy sets out how Trade Lines Shop Equipment collects, uses and protects any information that you give to us when you use this website. Should we ask you to provide certain information by which you can be identified when using this website; then you can be assured that it will only be used in accordance with this privacy statement.

We follow strict security procedures relating to the storage and disclosure of information which you have given to us, to prevent unauthorised access. We comply fully with the Data Protection Acts of 1984, 1998 and the GDPR 2018.

Information we collect

Your personal information is only stored on our secure server if you open an account with us. Otherwise you will need to enter your personal details each time you place an order over the internet. We may collect the following information:

Name and job title.

Contact information including postal address, email address and telephone number.

Products purchased.

We do not share information with third parties. We do not hold personal credit card information or personal bank details. What we do with the information we gather We use this information to process your order, manage your account, understand your needs and to provide you with a better service.

The information is used in the following manner:

Internal record keeping:

We may use the information to improve our products and services.
We may periodically send promotional emails about our products or other information which we think you may find interesting using the email address which you have provided. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email or telephone. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Your personal information which we receive from our site is securely
processed (with the latest 256 bit encryption) using our secure server (indicated by either the KEY symbol or PADLOCK symbol depending on your browser) and used for our mutual business only.

Links to other websites:

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website.Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information:

You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you specifically want the information to be used by us for direct marketing purposes - this is an 'opt-in' process NOT 'opt-out'.

If you have previously agreed to our using your personal information for direct marketing purposes, you may change your mind at any time by contacting us at the below address.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so or for credit reference purposes.

We will only use your personal information to send you promotional information about our products and information which we think you may find interesting ONLY if you tell us that you wish this to happen. You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like acopy of the information we hold please contact us at the below address.

Trade Lines Shop Equipment Ltd may change this policy from time to time by updating this page. in which case we will contact you to inform you to ensure that you are happy with any changes. Thispolicy is effective from 4th May 2019. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible using the details below.

Trade Lines Shop Equipment Ltd
Tel: 0121 236 3023